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SHALLOT & CHIVE

LOGO DESIGN

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Overview

Shallot & Chive is a catering company located in Chico, California that brings the comfort of home-cooking to any event. The logo conveys this by evoking a relaxed and welcoming feeling, executed through carefully selected and personalized type pairings and illustration.

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Design Solution

The Shallot & Chive logo uses typographic elements including custom lettering and a dingbat to achieve the client's desired look. These elements work together to create visual interest and evoke an organic feeling of home—the same feeling associated with a healthy, home cooked meal. The chive illustration in the “o” adds a casual touch and sense of lightheartedness and humor.

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