SWEET AS SUGAR
LOGO DESIGN
PACKAGE DESIGN
Overview
Sweet As Sugar is another take on Jordan's Skinny Syrups packaging. Elements such as color, and typography make the new design feel more modern, elevated, and sweet. Together, the logo and packaging create an appealing product that customers are more likely to gravitate toward.
Design Solution
Both the Cooper Black typeface and die cut design used in the Sweet As Sugar packaging mimic the syrup inside the bottle. The name of the flavor is written in Futura, a sans-serif typeface that provides contrast with Cooper Black typeface. The logo also utilizes a dingbat to spark further interest. Every flavor has a distinct color—each with the same value so one does not stand out from the rest. This also allows the navy and white text to remain readable on each package.